Independent Project Disclosure:
Marta is an independently developed software platform created and maintained by Luke Emerson. Marta is not affiliated with, sponsored by, endorsed by, or developed on behalf of the creator’s current employer or any of its affiliates. Marta was developed using publicly available information and the creator’s professional knowledge and experience. Marta exists to provide practical, secure, and affordable AI tools for small and midsized nonprofit organizations.
Luke Emerson
Luke Emerson is a fundraising leader with more than 30 years of experience across sales, marketing, leadership, and major gift strategy. He has built teams, led regional fundraising efforts, coached fundraisers, and worked directly with donors on high-impact gifts.
His work centers on one idea: performance is driven by focus, timing, and execution. The best fundraisers don’t do more—they do what matters most, at the right time.
“What if you could close one more major gift, walk into your next visit fully prepared, or identify your next best opportunity in seconds?”
Why Marta Exists
Marta was created to solve a problem that exists across nearly every fundraising organization. It’s not that fundraisers aren’t working hard—it’s where they’re focusing, how they’re executing, and how efficiently they’re using their time.
Too much time is spent on the wrong prospects. Conversations are often reactive instead of strategic. Data exists but isn’t translated into clear action. And access to high-level strategy and coaching is typically limited to a small number of people.
Marta changes that. It brings strategy, coaching, and analytics into your day-to-day work—helping you focus on the right prospects, prepare for the right conversations, and execute with clarity and confidence.
What Marta Helps You Do
Marta is designed to work alongside you—helping you:
- Identify which prospects are most ready right now
- Prepare for high-value donor conversations
- Develop clear, actionable strategies
- Analyze your pipeline and uncover opportunities
- Improve execution and increase results